lthough Timbren has a defined brand, the new brake product required it’s own strategy and identity within Timbren’s corporate umbrella. Clic went to work asking the broad, simple questions that turned into very precise and technical expertise in order to develop a brand voice and point of view so the core consumer knows, understands, and hopefully, wants the product. What came out of the process was a unique logo and brand guidelines for internal us, a field guide for external training, and all the copy you see on print and digital design.

Although Timbren has a defined brand, the new brake product required it’s own strategy and identity within Timbren’s corporate umbrella. Clic went to work asking the broad, simple questions that turned into very precise and technical expertise in order to develop a brand voice and point of view so the core consumer knows, understands, and hopefully, wants the product. What came out of the process are brand guidelines for internal use and training, guidelines for external training, and all the copy you see on print and digital design.